一番初めにお店を開店したときは木造でね、「みはるや」って名付ける前は「三陽屋」と書いて「さんようや」だったの。そのときは鉛筆にお店の名前を印刷する印刷屋さんをやってたりしてね、何回も改装したりして今の形があるのよ。
「みはるや」にしたのは、父が食品を扱うお店なのに「三陽屋」は堅苦しいから、変えようってことで。色々考えてたんだけど、万葉集の中に「三陽」と書いて「みはる」って言葉が出てくるんですよ、響きも綺麗だからってそれから取ったの。
When we first started the store, it was made out of wood and used to be called Sanyoya. At the time we used to run a print service for printing store names onto pencils, so the store’s look changed many times before it became what it is now.
We called it Miharuya because it was a food store but ‘Sanyoya’ had a stiff sound to it, so we decided to change it. We thought about a lot of names, but then we found the Chinese characters for ‘Sanyo’ in the Manyoshu were being pronounced ‘Miharu’. It sounded lovely, so we went with that.
それでも当時は、新しいお店をすると知られるまでは大変だよね。だから銭湯の壁に広告を出したり、ほら、富士山の絵の下に名前を入れたりね。チンドン屋さんに頼んで広めてもらったりしたこともあったんだよ。今はあまりないけどね。
実はこの前、TVで取材された時に、それを見てくださった人の中に、50年前にご近所に住んでた方がいらっしゃって「TV見ましたよ!」って連絡をくれたの。それはここ最近で一番嬉しかったね。そのご家族とは近くに住んでいたときは、仲良くさせてもらってたんだけど、引っ越されて以来、全く連絡をとってなかったのよ。だけど、今こうしてお店を続けていることで、そうやってまた人と繋がれると「やっててよかった」って思うわね。
長年、お店を続けていく秘訣? そうね、時代と共に、お店も色々と形を変えてきてるけど、何事も経験が大事よね。いいことも悪いことも、とにかく経験。経験してみないといろんな人の気持ちわからないからね。それが秘訣よ。
Still at the time, it was hard doing a new store until you became well known, so we’d put advertisements on the walls of the public bath, and you know, put our name under the picture of Mt. Fuji. We once even asked chindonya (traveling musicians that promoted companies) to spread the word, although you don’t really see those kind of people anymore.
Actually the other day, when I was being interviewed on TV, someone who was watching contacted me and said they used to live in the neighborhood 50 years ago. It was the happiest thing that happened to me in recent times. Their family and I got along well when they lived nearby, but since they moved out I haven’t been in touch with them at all. Still, I continue with the store today and I feel glad about it when I’m able to connect with people that way.
The secret to keeping up the store for so many years? Well, the store has changed shape with the times in various ways, but experiences are important in everything. Whether it’s good or bad, it’s always an experience. If I don’t experience it, I can’t know what everybody is feeling. That's the secret.